It doesn’t matter how big or small your business is. Or which industry you’re dealing with. Being online is the most crucial aspect of running a company. Why? Because everyone is out there!
With the business models shifting from brick and mortar to click and mortar, establishing an online presence should be on the priority list. So, if you’re just a start-up wondering how to get more customers or you’re a family business excelling in your domain for ages, online is the place you begin and end with.
Not convinced enough?
We’ve got 5 reasons to change your mind and bring you online.
1. Massive Reach
Reports state that almost 4.39 Billion people are out there on the internet for umpteen number of reasons. Thus, there is a huge platform in front of you to showcase your offering to the world. The majority of the companies have developed an online presence where they build a customer base, develop their brand, transact with the customer, communicate with the audience and perform various other activities.
This means that not being online may be a setback for your business as your competition is already in the field swooping your potential customers.
Suppose you’re a company dealing with exports and imports of handicrafts. Now by being online, you can actually inform the companies in the exporting countries about your services, your location, your pricing and every other thing you would want them to know.
In earlier times, it was difficult to let others know that you exist but with the advent of technology, it is just a click away. Not only can you offer them the details they desire but you can also carry out the whole business through your mobile or laptop anytime without actually going to that country or meeting anyone in person. Imagine the amount of time, energy and money you save!
There are several avenues where you can set up your presence to interact with the customers. There are Social Media Handles like Facebook, Instagram, Twitter, LinkedIn where you come in contact with people and share your thoughts and views. Every social media platform has its own purpose and so, you can be on a specific number of platforms or on all of them. Your choice.
Secondly, you can choose to build your own website so that the customers get a one-stop solution for all your requirements. Plus, it’s easy for you to manage because all the people are huddled at one specific place.
You can build your website to performs various functions like informing them, educating them, providing with e-commerce services, develop your brand image or just converse with the audience and entertain them. You can also write articles and teach them all the knowledge you want to impart to them.
Moreover, expanding towards images, audios and videos can help you gain more reach and engagement from the audience. Lastly, you can advertise about your brand to other people on someone else’s platform.
Imagine putting up a hoarding/billboard at one of the prime locations of the city. Now a hoarding with a reach like this does require a good sum of money. Plus, renting that space for a longer period of time means monthly payments to occupy that space. And who knows if the people you target are actually viewing it? And how would you even know if they did?
What if we tell you that by going online, you can show about your company to precisely those people whom you think might benefit from this and at half the price you’re paying for the billboard? Unbelievable, right?
But it’s true. By using specific ads and words, you can show the ads to the target audience and get to know how many people actually came across it and showed interest in it. Through various tracking options, you can optimize the ads so that more relevant people find your company. All of this in a minimal amount!
Putting an ad on the front page of today’s newspaper or in the magazine would be a great way to tell people about you, but what about tomorrow or maybe after a month? They will forget about you.
Through online platforms, you have the power to decide the frequency of communication. Be it hourly, daily or weekly, you get to choose when, where and how to interact with the people and provide them with what they want. By simply being where the world is, you are not just aiming for a transaction but a long-lasting relationship with your customers which is exactly what they’re looking for.
All of this might be overwhelming for a while but once you jump in, it becomes a smooth sail with experience and time.
So, are you ready to take the dive and go online?
Let us know and we can help you “be online”. It is time to grow your business. Don’t hesitate to call us at +91-95.5511.5533 or email at [email protected]