The ATD (Association for talent development) estimated that companies spent nearly $1273 per employee towards direct learning expenditure.
The online portal for market data and research Statista.com reports the global corporate spends on training to be as high as $362.2Bn (2017).
This number will grow significantly in the years to come. Some research pegs the CAGR at 9.79% for the period 2018-2022.
The above figures indicate the growing importance of corporate training in today’s workplace. We discuss some of the qualities of a good corporate trainer later in this post.
Regular corporate training is known to significantly enhance employee satisfaction and reduce attrition. It is also of vital importance to reduce the ever-widening skill gap (the gap between what employers want and what employees can do).
MODES OF CORPORATE TRAINING
- Classroom Training
- Online instructor-led modules
- Virtual e-learning courses
- Practice projects
- One-to-one training program
- Buddy programs
- Customized to ones needs etc
Every mode has its distinct advantages and disadvantages. While Instructor-led training provides a greater degree of interaction and exchange of ideas, virtual e-learning courses are easier to conduct.
Irrespective of the mode one employs, the importance of corporate training can never be overstated. Further, a corporate trainer needs to possess certain qualities. Read about the Benefits of Training the Trainer.
Who is a Corporate Trainer?
An integral part of a corporate training program (especially the Instructor-led classroom one) is a corporate trainer. A corporate trainer, as the name suggests, is defined as an instructor who works in corporate settings and is responsible for imparting knowledge and skills to the employees.
When so much of the company’s resources are being invested in corporate training it becomes imperative that the company leaves no stone unturned in figuring out the right corporate trainer.
QUALITIES OF A CORPORATE TRAINER
We, hence, discuss some important qualities a corporate trainer should have to be considered an authority in his/her field of corporate training.
1. PRODUCT/SERVICE KNOWLEDGE
Firstly, a corporate trainer should have a fair amount of knowledge about the company’s products or services. This will help in making the training pedagogy more relatable for the employees.
It will also enable the corporate trainer to take any real-world situation queries presently being faced by the employees.
Further, for soft skill trainers (who may not necessarily need a lot of product/service knowledge), awareness, about the modes of communication and how communication channels flow in the organization, might come in handy.
Apart from the above-mentioned product/service knowledge, one of the important qualities of a good corporate trainer is that he/she should also have a decent understanding of the environment in which the concerned business is operating. A brief understanding of why the company exists and its mission and vision statement can provide a greater perspective to the trainer.
2. AWARENESS ABOUT EMPLOYEE TRAINING NEEDS
Every individual has his/her learning curve. An excellent corporate trainer stands out from an average corporate trainer by his/her grasp of the difference in these learning capabilities among the target audience (employees).
A trainer should, thus, modify and adapt his training methodology accordingly to be more effective.
3. EXCELLENT INTERPERSONAL SKILLS
A major time of a corporate trainer goes into interacting and engaging with the employees. Hence it follows that one of the essential qualities of a corporate trainer is to have excellent interpersonal skills to strike the right kind of chords with the employees he is delivering the training to.
4. EXCELLENT PRESENTATION & DELIVERY SKILLS
Next, another skill of utmost importance is the skill of presentation and delivery. A highly knowledgeable corporate trainer’s knowledge might be of no use for a company if he/she is not able to put forth his knowledge in an effective way.
Therefore, the quality of excellent presentation and delivery becomes an essential quality to have for a trainer.
5. PASSIONATE & INNOVATIVE
A good corporate trainer is highly passionate and driven. She/he is constantly on the lookout for innovative and better ways to disseminate her/his knowledge among the employees.
The above, though not exhaustive, are some of the important qualities a corporate trainer must have to be effective in their role as a trainer.
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