The other day I was browsing the Internet when I stumbled upon a blog (it might as well have been a treasure map), which ultimately became an inspiration for this blog. Either it was written by Shashi Tharoor or only ever intended to be read by him. It was incomprehensible!
It was so intricate that if I were a dictionary even then I would take hours to grasp the idea. Not complaining that it was written by an illiterate. It was so well crafted that only a Ph.D. could decode it.
What’s the point of such a well-written piece if the common man cannot benefit from it?
If you can’t explain it simply, you don’t understand it well.
Einstein believed that the evidence of your understanding of any concept comes from the way you explain it to others. If a layman gets what you are trying to convey then you have excelled at it.
There’s a reason why coaching classes in India are a multibillion-dollar company. They simply breakdown and simplify what the textbook has complicated.
Our brain seeks ways to simplify complex problems so that it can find a solution. The truth is that not everybody is equally gifted or well equipped to understand hard concepts.
Therefore, while penning down any article you need to keep in mind that your readers may not be as thorough with the dictionary as you are.
Tips to write a complex article in simple words
1. Tone it down a notch
Readers are unimpressed by the unnecessary use of jargon. An article is judged on its ability to engage the audience. There must be a balance of sophisticated and easy words so that different readers with varying levels of English proficiency can decipher your language.
An article is meant to educate people and not show off your vocabulary. You must write how you speak. This will ensure that the readers don’t feel they are reading Shakespeare, but communicating and forming a bond with you.
The following table gives an example of the use of better but sophisticated words compared to complicated and unnecessary words.
|Sophisticated words||Unnecessary words|
|Intricate, complex – not easy to understand||Labyrinthine – it means the same as intricate|
|Until now – means before now||Heretofore – means before now|
2. Simplicity is subjective
Every topic has a predefined audience. For example, if you are writing about Parkinson’s Disease, you know that a 10-year-old won’t stop by to give it a read. However, not every visitor will have a medical background. They may just want to gain knowledge because of one of their close ones suffering from the same.
All I’m trying to say is that you don’t need to dumb it down for a small child. Just make it understandable to a person belonging to the Finance department too. If you jot down a topic like a school essay people may doubt your credibility. Therefore, choose your words carefully and structure your paragraphs properly.
Remember, it may be simple for you because you have researched it for months, but it is very difficult for a newbie.
3. Use examples from everyday life
If you connect a complicated topic to somebody’s daily life they tend to understand it better. Showing someone is better than telling them. If they can visualize, they will retain it. This means using a lot of images and illustrations may help.
It also makes the blog more creative and people enjoy gaining knowledge through visual media. This will keep them coming back for more which is a huge plus point on your side.
4. Keep your sentences and paragraphs short
Would you read 500 words crammed up in a single paragraph without any pause?
I recommend a maximum of three lines per paragraph. It gives your brain some space to breathe and for another idea to occupy your mind. Also, it offers an uncluttered vibe to the readers and the blog looks organized.
It is necessary to pause before introducing another concept so that the readers get a chance to throw light on what they just leaned. Long sentences are confusing and redundant.
What are the benefits of writing your blog in a simple language?
People prefer simplicity
People judge an article based on the first few sentences they read. If they feel that it’s highly complicated and confusing, they will most likely skip it. It’s not like they don’t have any other option. The Internet is a pool of knowledge that is available within seconds.
Readers prefer content they can read easily and quickly while understanding what they intended to learn. If you meet their expectations, you’ll have many readers pouring into your site.
The main intention of writing an article can vary but every word is written is meant to be read. Make your article readable and something which serves a wider age group.
This is just the basic idea of starting with content writing. If you want to make it a career and learn more then feel free to join us as an intern. We will teach you how to write SEO optimized content.
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