There is no denying the fact that the most important learning in management comes from working in a team or a group. What could be a more overwhelming experience as working in a team while organizing an event in college?
Events are fun though. You learn a lot of things. You work close to the people you don’t like much, you do things out of your comfort zone, you work in a highly competitive environment, etc. Events vary from workshops, performances, guest lectures, storytellings, etc.
Behind every successful event primarily there are 4 factors responsible:
- Purpose or Idea
Now, let’s talk about these factors in details.
Purpose or Idea
It’s the initial phase where you think about the big “why”. Why do you want to organize this event? What kind of audience will you target? What’s the value proposition of this event to the audience?
Given the size and the diversity of college students, this phase becomes even more critical because you will look after different people groups like sports, art, and theater, academic, etc.
Once you have decided the purpose of the event, contact your advisor. They have got experience helping groups put together successful events. After their consent, you can think about the next phase which is budgeting.
While organizing an event in college, it won’t be wrong to admit you will have a very limited budget.
See if a college administration can provide financial help. Most the colleges have reserved funds to help students in their events. You may also engage in some fundraising, wherein you can ask students to chip in some money. A most effective way of raising funds is getting sponsors.
Now, the question comes how do you look for sponsors?
The answer would be gone and pitch in your event ideas to the companies that are related to the event you are organizing. Show them presentations or brochures whichever is applicable. Try to make presentations sponsor specific. For instance, if you are expecting a huge crowd then go to Reliance Jio if you are organizing a fashion show event then go to lo’real etc.
This process should start well before so that if any complications occur can be handled in time.
It’s the most important phase of event management because it underlines the strategy on which the whole event will work.
There are some few tips that will help in planning your event:
1. Decide time and place: Create a timeline. What all will happen and when it’s going to happen? While selecting date and time keep the students time table in your mind, you don’t want to make student choose between their studies and your event.
There are many places available in colleges where you can organize your event for example auditorium, seminar hall, activity plaza, lounge, ground, etc. Select one according to your requirement. Remember to take permission from concerned authorities well in advance to avoid complications.
2. Create teams: Form different teams so that work will get split up and can be done quickly. For example, the marketing and promotion team will go and get sponsors while finance team will look after the budget. Let an experienced person coordinate all the activities.
3. Consider logistics: The bigger your event the more logistics you will need. Logistics will include lights, chairs, stage, clean up, camera, transportation, etc.
4. Decide who will be your guest of honor.
5. Have a backup plan: “Anything that can happen will happen” so be prepared beforehand for everything. If band performing is coming late play your iPod and entertain the crowd.
In this phase, you need to stay calm because here you can break down if things go south. Everything will be fine.
- Keep checking with the teams.
- Set periodic meetings.
- Visit the venue regularly.
- Ask for volunteers, provide them certificates and trust a lot of students will come forward for certificates.
- Extensive marketing and promotion: Speak it out loud. Do marketing as much as you can. Go online- hit social media and e-mails, go offline- posters and word of mouth, etc.
- Maintain a checklist of activities that you have been doing.