Graphic design, by definition, is a highly strategic art. Also referred to as communication design or visual communication, graphic design employs the use of various artistic and professional skills to share a message. And as you can guess, graphic designing has several applications for business as well.
Graphic designing, one might say, lies at the apex of art and technology. In other words, a graphic designer combines different types of visual arts, typography skills, words, and layout techniques. These are used to create graphic representations that inform or communicate with the desired audience.
GRAPHIC DESIGNING FOR A BUSINESS
“A picture is worth a thousand words”.
This is how an old English idiom goes. Businesses, enterprise brands as well as professionals, seeing the growing importance that they are laying on graphic designing, therefore seem to have realized how true this idiom is.
Some common areas where companies make use of graphic designing
- Brochures and Business cards
- Other marketing and branding activities etc.
The above list gives a glimpse into the various areas(in your business or otherwise) where graphic designing elements can be employed in a business venture.
WHY GRAPHIC DESIGNING
1. FIRST IMPRESSION
How visually appealing it appears creates the first impression (which is oftentimes the last also) about any brand, business or even individual. This is where graphic designing can play a major role in your business growth. An appealing visual can go a long way in creating a positive first impression.
2. BRAND IDENTITY
Any organization, enterprise, business or even individual seeks to create an identity for itself. Especially businesses strive to create a unique identity to distinguish itself from its competitors.
Graphic designing can thus help create a strong business identity and brand image. Liberally used, visually appealing design elements can help a brand in communicating effectively and creating a recognizable brand identity.
3. CREDIBLE & PROFESSIONAL
A company that makes an effort to invest in graphic design seems to represent a more trustworthy business. Perception, especially about business, can make or break it. Hence graphic designing gains importance in developing a favorable perception.
4. CONVEY MESSAGES
Mostly, words or dull documents and brochures might not cut the ice with potential customers. In this case, a visually appealing graphical design might work out for the situation.
Similarly, a business can use a unique graphic design to represent and differentiate one’s product or services.
5. THE REVENUE FIGURES
Graphic designing is not just about creating visually appealing brochures or logos etc. It can even be employed in creating unique product designs.
Irrespective of where it is being used, graphic designing can strongly boost a business or organization’s revenue and sales figures.
Above all, most people tend to be attracted to a unique design. Hence, organizations by investing in graphic designing can attract these people.
A study by the group Design council showed that companies putting more effort into designing perform significantly better than those that don’t: sometimes by as high as 200%.
6. NARRATE YOUR STORY
Borrowing a personal example of the importance of being able to narrate one’s story is from my Job selection interview process. One of the stages in that interview process involved narrating one’s life story innovatively and creatively as possible.
In this case, the ones who were able to make the presentation as visually appealing, innovative and creative were the ones who cut.
In a similar vein, brands, businesses, and organizations must also learn to be able to narrate their story effectively to create a lasting impression in the minds of the audience they want to reach.
Well, what better way to do that than by the use of a combination of, oftentimes computer-aided, visual tools, topographic skills, and graphic designing layouts to tell business stories.
The above list covers some of the important reasons why investing in graphic designing might be the priority ‘to do’ in your daily journal.
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