Before we talk about the digital marketing certification, let’s get to know something about direct marketing. Digital marketing is a term for marketing of products or services using digital technologies. These new techniques make use of the internet. Smartphones, display advertising, and any other digital medium are also commonly used for digital marketing. Over the turn of the century, digital marketing has developed a lot. Many brands and businesses utilize technology and digital marketing for their marketing.
Digital marketing campaigns have become much more effective, as digital platforms are increasingly incorporated into marketing plans, and as people use digital devices instead of going to physical shops. Through digital marketing, we can connect to the people easily as it is the best way to get in touch with the outside world without going to them personally and explaining or telling them everything.
There are a lot of mediums or ways through which we can connect to other people through the internet. A person sitting in India can easily contact someone in the United States of America with the help of video calling or other techniques as online social media websites such as Facebook, Twitter, and etc. Mobile phone applications or advertisements and many other mediums are largely used nowadays. These are cost-effective and reach out to a massive audience in today’s time. There are a number of ways brands can use digital marketing to benefit their marketing efforts and boost their profits and enhance their brand image.
The use of digital marketing in the digital era not only allows for brands to market their products and services but also allows for online customer support through 24/7 services. This makes the customers feel supported and valued and enhances the customer-seller relationship. Customer help forums have been launched by almost all the major companies who wish to act on the grievances faced by their customers. The use of social media interaction allows brands to receive both positive and negative feedback from their customers. It has become easy to determine what all media platforms work best for them and has become an increased advantage for brands and businesses. It is now common for consumers to post feedback online. This can be done through social media sources, blogs and websites launched by the company. Feedback of their experience about a product or brand is out in the open for anybody and everybody to look at. Just like movie reviews, a customer who has already purchased a particular product can write about their review discussing the time taken for the delivery, whether the product is genuine or not, and about other aspects related to the product.
Generally, a person writes about their experience with the company and their product. For a satisfactory experience, the person can praise the company online. It has become increasingly popular for businesses to utilize and encourage these conversations through their social media channels to have direct contact with the customers and manage the feedback they receive appropriately.
The era of verbal communication has passed and a new era of digital communication has taken its place. Word of verbal communications and peer-to-peer dialogue have decreased. Instead of a greater effect on customers as possible now, since they are now keen to use the facilities sitting right at home or wherever they are. Feedbacks are not sent directly from the company and are therefore not planned. Hence, customers are more likely to trust other customers’ experiences.
It is increasingly advantageous for companies to utilize social media platforms to connect with their customers and create these dialogues and discussions. The reach of social media is beyond anyone can explain. It might interest you to know that each month the Facebook app had more than 126 million average unique users and YouTube had over 97 million average unique users. This itself is self-explanatory that the reach of the internet and digital marketing has surpassed all the barriers of distance.
Ease of access
The key objective of digital marketing is to engage its customers and enable them to interact. Interaction is possible through service and delivery of digital media. Digital communications help in easy access to the information at very fast rates. Many digital mediums such as Facebook, YouTube, Forums, and Email etc. can be used with access to the internet. With the ease of internet, it is possible to have multi-communication channels. In these multi-communication channels, information and knowledge can be interchanged around the globe with the help of a click.
Digital marketing does not depend on face to face interaction. Instead of catering to a selective audience, digital marketing helps cater to the masses. Social segregation plays no part through social mediums. This interactive nature allows consumers to create conversation in which the targeted audience is able to ask questions about the brand and get familiar with it which traditional forms of Marketing may not offer.
Almost everyone is acquainted with the use of internet nowadays especially if you have your own business. By using the internet as a platform to increase and enhance the brand image, the business can reach new heights. The Internet gives a business a competitive advantage. Social media is a big hit among classes. By the help of this tool, a channel of information can be generated which helps in the growth of the business.
It is now possible to be able to pinpoint behavioural patterns of clients which helps to cater to their needs in a better manner. Feedback from them also tells the business associated, the ways in which they can perform better. A long-standing relationship can thus be formed between the consumer and the seller. There are a few customers who are very active socially and there are those who are not. With the help of tools of the internet, you can target the audience which is more active and has similar needs as to the product that you are providing.
Therefore, by having a page on various social media sites will further increase the quality of relationships between new and existing consumers. The brand reinforcement is also happening consistently. This means brand awareness is on the rise. By maintaining a successful media image on these various sites, your presence is felt by the customers. Content posted on these sites online can be a two-way feed of information. As a result, anybody who visits such sites has full access to these comments and posts. Consistent interaction helps the bond improve. It is important to post good and truthful content online.
The effective use of digital marketing results in relatively lower costs in relation to traditional means of marketing; Lowered external service costs, advertising costs, promotion costs, processing costs, interface design costs and control costs.
It is a known fact that brand awareness has been proven to work with more effectiveness this means that social media marketing works effectively. However, it is not recommended to solely depend only on this form of marketing. Excessive use of this type of marketing may have implications that could negatively affect their brand’s image.
Brands that represent themselves in a good manner are more likely to succeed in situations where a brand is marketing to this demographic. Since social media use can enhance the knowledge of the brand and thus decrease the uncertainty, it is possible that people with high uncertainty avoidance will particularly appreciate the high social media interaction with a good brand.
Digital Marketing Course
As the digital marketing course continues to grow at a rapid pace, new challenges and opportunities within this digital age are unavoidable. This course is an initiative designed to educate students in the area of Digital Marketing.
Students who plan to undertake and learn about the Google Online Marketing Challenge are encouraged to complete the Digital Marketing Course. This course enables a student to learn the skills which will help shape the advertising goals and strategy for the Google Online Marketing Challenge.
Hence, for students who are genuinely keen on learning the tactics of online marketing in this era of digitization must go for this course. It will add to your knowledge manifold.