Digital Marketing with CBS

We believe in Coaching people and make them skillful in Digital Marketing. We have spent more than 1000 hours in learning, experimenting and getting ourselves trained by working on various live projects. We know where the mistakes may happen and hence we can coach the learners in a better and simplest way. 

Practical Projects will also be assigned for better learning.

Get your doubts clear before applying. We want you to be successful in your career.

Register yourself for 100 Hours Digital Marketing Certification Course (March 2020 Batch) in association with 

Shaheed Sukhdev College of Business Studies (CBS)

Only 40 seats available

For any Query, please connect at 95.5511.5533

Short duration Course on “DIGITAL MARKETING” - 108 hours (3 - 3.5 Months) weekend course launched jointly by “Shaheed Sukhdev College of Business Studies (SSCBS): An esteemed college of University of Delhi” with its knowledge partner Edu4Sure.

  • 73% of Fortune 500 companies now have active corporate Twitter accounts.
  • 66% have Facebook pages, according to a new University of Massachusetts Dartmouth report.
  • 112% year-over-year increase in demand for SEO professionals, with salaries as high as $94,000, as reported by Conductor, an SEO technology company based in New York.
  • Job listings with ‘SEO’ in it have increased on job site Indeed.com by 1900% since 2006.
  • In this climate, doesn’t it make sense to equip the next generation of grads with the social media skills demanded by the contemporary economy?

Digital Marketing has a promising career provided student undergo a practical training. Through this program, we ensure to provide tools which are highly in demand. We make practice a fun learning through our innovative techniques so that our student step out as a corporate ready product.

Students need to deposit online transaction receipt of Total Fees 20,200/-(Course fee 20,000/-, Application fee 200/-) with application form and supporting documents in room no 26 (Warden Office Boys Hostel near Nescafe shop). The fee covers the cost of theoretical & practical training sessions (Including project work/ Content publication). In case of repeat examination/project work additional fees will be payable.

Module 1: Basics of Digital Marketing

About Digital Marketing v/s Traditional Marketing

Hierarchy in Digital Marketing

Role in Digital Marketing

Scope & Career Opportunities

Skills to become Digital Marketers

Volunteer’s selection for College/Company's Digital Marketing Program

Module 2: WordPress Website Development

How to create a website on WordPress technology

Understand your online presence

CMS management

(You will be able to make your own website)

Module 3: SEO Training

About Search Engine Optimization & Working

How Search Engines Work (Google)

Keyword Research Strategies

Types of Keywords

Keyword Application

Keyword Research for Ecommerce

Keyword Oriented Content Writing

On Page Optimizations

On page factors for Search Engine (Google)

On Page Optimizations Techniques and other Algorithms

Content Optimization

Google Insights / Trends

Google Panda Update

Google Penguin Update

Google Hummingbird

Off Page Optimizations

What is Link Building?

Link Building Strategy

Directory Submission

Social Bookmarking

Article Submission

Press Release

Blog Submission

Forum Postings, Forum Submission & Applications

Question Answers Portals

Classified Submissions

Working on live dynamic website (Eg. Access to Edu4Sure/its associates for a week)

Google Control Settings

(Show SEO Dashboard of a company and Working on applications for learners to understand the tool in the best possible manner)

Module 4: Google AdSense

Learn How to Earn from Google

How Adsense Works

Legal Policies of Google Earning program

Account Creation

Code Installation

Module 5: PPC Training

Google Adwords

Search Advertising Module

Display Advertising Module

Re Targeting Module

Remarketing

Branding VIA Paid Networks

Ads on Google/Facebook

Key Training Areas – PPC

On page Optimization for Paid Marketing

Landing Page Creation

Ad Making Strategies

Geo targeting of Ads

Bidding

Campaign Designing

Campaign Optimization

Conversion Tracking

CPC/CPM

Module 6: Blogging/Content Marketing & Management

Types of Blogging/ How to do blogging

Content Generation/ Content Distribution

Content for Various Networks

Professional Blogging

WordPress Blog

Guest Blogging/ Micro Blogging

Tools to know before blogging

Each one will write a Blog which will be published by Edu4Sure to provide Motivation to candidate & candidate will get credit on LinkedIn

Module 7: Social Media Marketing

Facebook

Creating Strong Profiles on Facebook

Creating Pages & Groups

Advertising on Social Media

Lead Generation

Branding on Facebook

Quora

Best Practice& Benefits of Quora

How to Use Quora For Customers

LinkedIn

LinkedIn – Internet Marketing

Creating Strong Profiles on LinkedIn

Creating Company Profiles

Advertising on Social Media

Branding on LinkedIn

Company pages

Twitter

Creating Strong Profiles on Twitter

Product Brand Promotion Activities

Retweeting

Strategies (Monthly Plan)

Instagram

Creating Strong Profiles on Instagram

Product Brand Promotion Activities

Strategies of Instagram (Monthly plan)

YouTube

Video Optimizations

Video Marketing

Learners will look at Company’s Social Media Page like Facebook to give a real scenario.  Facebook campaign of clients will be shown and discussed for a better understanding.

Module 8: Affiliate Marketing

What is Affiliate Marketing?

How to Sell through Affiliates

How to make money

Branding Through Affiliate Marketing

Affiliate Management Agencies

Merchant, Affiliate, Market & Customer

Product & Service Marketing

Traffic from Affiliate Network

Commission Based Lead Generation

Profitable Niche Product Promotion

Affiliate Tracking

Expanding Business through Affiliate Marketing

(Learners will look at the Affiliates by India’s leading Affiliate marketing agency for a practical understanding)

Module 9: E-Commerce

SEO for E commerce

Paid Marketing for E commerce

International Ecommerce strategy

E commerce CMS Management

Gateway Providers & Policies

Landing Page Optimization for Ecommerce

Mobile Payments

Core Selling Strategies

Module 10: Web Google Analytics

Part 1. Google Analytics Basics

How Google Analytics works

Accounts Management in Google Analytics

Profiling in Google Analytics and users

Google Analytics Navigation

Basic Metrics in Google Analytics

Google Analytics Reports

Part 2. Analytics Intelligence

Setup Automatic Intelligence Alerts

Part 3. Google Analytics - Advanced Segments

How to use advanced segments in Google Analytic

How to create custom advanced segments

Part 4. Content Data Interprétation

Pages and Landing Pages data

Event Tracking in Analytics

Google AdSense

Interpretation of Site Search data

Part 5. Visitors Data Interpretation

Tracking Unique visitors to site

Tracking visitors according to Geographic location

Understanding Technical reports

Understanding Benchmarking

Part 6. Defining Goals & Ecommerce Tracking

How to set up goals

Understanding Goal reports & Ecommerce tracking in Analytics

Module 11: Graphics / Visuals Creation

Role of Graphics on Social Media

How to Create Visual Ideas

How to make Visuals without Technical Knowledge

Module 12: Email Marketing

Types Email Marketing

Email Marketing Servers

Email Marketing Application / Software

Email Database Management

Email Data Extraction & Collection

Free Email Marketing Apps

Transactional emails

Direct emails

Opt-in email

Unconfirmed opt-in

Confirmed opt-in (COI)

Email Newsletters

Tracking Email Conversions

The trainers are from Edu4Sure & its associates who are from Google/S&P Global/Accenture/KPMG. The classes will be started by Deepak Goel (Founder, Edu4Sure). His details can be found here or the link mentioned below.

His LinkedIn Profile & Recommendation can be checked.

Other Industry Experts

Arpit Garg from Google will share the knowledge about Google AdWords because he loves to help people learn about Google and Its products. Edu4Sure will invite him for guest sessions for AdWords/PPC.

Bharti Singhal (Ex-S&P Global) will be invited for various sessions on WordPress Development (Added by CBS) so that learners can make their own website. She will also take sessions on Adsense, Web Analytics, Google Search Console etc. WordPress Development is module added by College for Students’ benefit. Students will learn how to develop their own website in these workshops and will do that in computer lab.

Vishal Saxena from Accenture & Shivika Sethi from KPMG are other trainers for the session on some topics of Digital Marketing. Vishal will be taking 6 to 8 sessions. Shivika will be invited for a guest session.

We can also ask some other speakers as per their expertise and make the sessions more knowledgeable and productive. Students’ participation is equally required for better output. In previous batch, some students were able to make their own website & run facebook campaigns for their business or manage their personal branding. 

Most of the trainers are consultant at Edu4Sure for various clients and open to share their practical knowledge.

  • Direct working on SEO Dashboard
  • SEO Tools
  • Keywords Planner
  • WordPress Development
  • Campaign & Content Planning
  • Social Media Applications & Case Studies

First batch is already started and Year 2020 batch registrations will start from 12th December. Tentative Date: 1st March (Weekend batch). In Second batch, SSCBS has added "WordPress Website Development" modules to add more value to the course where students will be able to learn and make website as well.

Before we proceed to FAQ, let's us understand few things. Internet users in india are increasing at a rapid rate. Moreover, consumer habits to buy things have changed. Each corporate has Digital Marketing department (SEO, Email campaign manager, Campaign manager like Google/FB etc., Web analytics, Affiliate Marketing expert, Social media expert, Content writer, Graphic designer, Visuals & Video creator and so on).

Almost 68 percent of brands leverage digital marketing to promote their products and services. By 2020, there will be nearly 20 lakh jobs in digital marketing created in india alone. 

If you are a start up entrepreneur or an existing brand owner, you can not afford to miss on marketing yourself digitally.

If you are an employee looking for an exciting career in digital marketing.

Do not miss this opportunity of getting trained by experts who has proven track record of building brand online. 

Our expert bloggers will not only help you but ensure to have your own blog published with us with a credit on your LinkedIn profile to garner attention of your prospective employers. See how Kevin Joshi did it?

1. Is it paid?

Ans: Yes it is paid and it is most affordable program (INR 20,200/- Only). All private coaching institutes charge Min. 40k to any level. SSCBS comes under Delhi University and hence made it very affordable.

2. What if I cannot attend classes on Weekend?

Ans: Classes are planned on Weekend so that Working Professionals, Entrepreneurs, Business Owners may also join. Try to take all classes. If you miss any class, you can discuss with Edu4Sure team/ Neeraj Sir from CBS and join the missing workshop in the next batch.

3. When & Where will be the classes?

Ans: When: Starting 1st March (Saturday & Sunday). SSCBS has planned it 10 AM to 2 PM. 

4 Hours per day. Total 25 days (Every Saturday & Sunday). The course should be completed in 3 Months. 

Venue: College’s lab/Seminar room of Shaheed Sukhdev College of Business Studies.

 Dr. K.N. Katju Marg Rohini Sector 16, PSP Area IV, New Delhi, Delhi 110089.

5 minutes away from Metro (By Taking shared Auto/Bus)

4. Who is the trainer?

Ans: The trainers are from Edu4Sure & its associates who are from Google/S&P Global/Accenture/KPMG. The classes will be started by Deepak Goel (Founder, Edu4Sure). His details can be found here or the link mentioned below.

His LinkedIn Profile & Recommendation can be checked.

Other Industry Experts

Arpit Garg from Google will share the knowledge about Google AdWords because he loves to help people learn about Google and Its products. Edu4Sure will invite him for guest sessions for AdWords/PPC.

Bharti Singhal (Ex-S&P Global) will be invited for various sessions on WordPress Development (Added by CBS) so that learners can make their own website. She will also take sessions on Adsense, Web Analytics, Google Search Console etc. WordPress Development is module added by College for Students’ benefit. Students will learn how to develop their own website in these workshops and will do that in computer lab.

Vishal Saxena from Accenture & Shivika Sethi from KPMG are other trainers for the session on some topics of Digital Marketing. Vishal will be taking 6 to 8 sessions. Shivika will be invited for a guest session.

We can also ask some other speakers as per their expertise and make the sessions more knowledgeable and productive. Students’ participation is equally required for better output. In previous batch, some students were able to make their own website & run facebook campaigns for their business or manage their personal branding. 

Most of the trainers are consultant at Edu4Sure for various clients and open to share their practical knowledge.

5. Will we get any hands-on Experience of the tools like SEO tool, Keyword Planner etc. Will there be practical learning? Will I be taught how to make website? Is there Computer Lab?

Ans: Edu4Sure is a bootstrap (No External funding) venture. We have grown because of our Training Methodology which No well funded can bring in practice. We keep the batches small & focus on learning. We make sure you use the tools you mentioned + all other trainings are equipped with practical learning and case studies. You much check our reviews on Google/Facebook/LinkedIn Recommendation etc.

Live projects will be provided to work and learn (4th Workshops Onward)

Just for your information, we also coach how to plan content using content planning tool which trainers usually ignore. The more you can discuss with the trainer over the call at 95.5511.5533.

Yes, you will be guided on everything from your batch onward (Domain & Website Development as well). 

You will also be provided computer lab and machines to understand by working yourself. You can bring your own laptop too. 

6. Will I get Certificate?

Ans: Yes SSCBS has decided to provide certificates to the people. Assessment will be conducted. In case you fail in the first attempt, Edu4Sure will provide another chance. Till date, no one has ever failed if taught by Edu4Sure team.

SSCBS is a top notch brand college of Delhi University and will issue you certificate. The name itself will help. SSCBS with Edu4Sure has made the course most affordable with more and more value. You can’t just miss it as there are limited seats and you may lose the chance if you did not apply.

7. Why is it so Affordable?

Ans: Edu4Sure in association with SSCBS has reduced prices. SSCBS has decided the cost. SSCBS is the Top college of Delhi University under the Faculty of Management Studies imparting education in the fields of Management, Finance & Information Technology. The core value of SSCBS is provide the best education at no extra cost. There are limited seats to maintain Quality as well. The price is never an issue for SSCBS. 

8. How to get my seat reserved?

Ans: Since there are limited seats by SSCBS so first make the payment of INR 20,200/- only to college (Online/Offline whichever is convenient). Details of account mentioned in Admission Notice section  ( will be updated on 12th November)

Net Banking/ Cheque details: 

Account Name: Principal SSCBS students Society A/C 

Bank: State Bank of India , Account Number: 35810781108 , IFS Code: SBIN0011550 , MICR: 110002303 

Branch: (11550)- Pascon Building Garg Trade Centre, Sector-11, Rohini, New Delhi-110085

(There is no other way. Edu4Sure never asks payment in any other account. If you face any challenege, report immediately to college or speak at +91-95.5511.5533)

9. My question is not listed. What should I do? 

Ans: Don’t worry. Simply call at 95.5511.5533 and you wll be connected to the Coach (Digital Marketing). Also, you can connect with college. The links are mentioned in the Quick links above FAQ.

  • SSCBS

Mr. Neeraj Kumar Sehrawat ([email protected], +91-7015448335)

Mr. Amit Kumar ([email protected], 9958161303)

  • Edu4Sure

Mr. Deepak Goel ([email protected], 9555115533, 8506828654)

  • Access to our Digital Content
  • Doubt Sessions for 2 Weeks Via emails even after the course is completed
  • Work with us on Live Projects and learn in practical scenario
  • Assistance in placement

Certificate shall be provided jointly by SSCBS and Edu4Sure.

(i) Mid Term Exam - Conducted by the college

(ii) Project work - Assigned and Evaluated by Edu4Sure. (To be submitted prior to end term exam)

(iii) End term Exam - On line exam conducted by Edu4Sure

Note: Date of exams shall be notified later during the course. Once notified, no change of date will be allowed for any candidate.

Requisites for course completion: Securing at least 60% marks in each of the followings:

 (i) Internal Examination

 (ii) Project Work

(iii) End Term Examination

What if candidate is unable to secure the requisite percentage?

The candidate would be given another opportunity to meet the above mentioned requisite. If the same is not met then the candidate can avail of a participation certificate or appear for the exam along with the next batch of students by paying the examination fees/project evaluation fee to SSCBS/Edu4Sure.

When the certificate will be awarded?

After successful completion of Internal Examination, Project work and End Term Examination candidates would be issued a certificate jointly by SSCBS and Edu4Sure.