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Career in Digital Marketing – Way Towards Success

Posted by Edu4sure team

Career in Digital Marketing


One of the most important thing in someone life is "Career" and we are fortunate to have enough career counselling platforms but it is hard to have a better career counselling platform where we can get enough information. However, some career counselors can help you too. So always try to reach those career counselors and have a better idea about the career choices. 

Are you the one, whom the digital world is searching for? Or the one who wants to know whether or not he/she can opt Digital Marketing as a career? Well, who so ever you are, I can assure you that you have reached the correct place to know the solutions to your queries.

“Know what your customers want most and what your company does best. Focus on where those two meet.” -Kevin Stirtz

“Digital Marketing is meant to market things, brands or products and promote them digitally. It enables interactivity between the producer and the consumer.”

So dear reader here I am going to present some discussions on queries regarding a career in digital marketing in India. Along with discussions, I am also providing few guidelines for building your career in the digital world.

‘Do you know what actually Digital Marketing is?’

It is a platform for an easy exchange of thoughts, money, and products. When we use digital conduits like search engines, social media, email, mobile, websites, blogs, etc. we are actually in the digital world. Google certification is a part of it.

Filling online forms, marketing a product using digital aids, following online uploaded videos are all part of Digital Marketing.

Digital Marketing is meant to market things, brands or products and promote them digitally. It enables interactivity between the producer and the consumer.

Let’s check the next question.

‘What is required to make a career in Digital Marketing?’

Digital marketing is a rising field in India today. So there are a number of expectations, you have to fulfill to be in this field.

You have to be a passionate person who is an internet enthusiast. Apart from this, you should know about your area of specialization. Specialization can be in any one field of Digital Marketing or two. You have to keep yourself updated with news on social media or digital world. Stay up to date with new trends in the market.

Read further to know about the different fields of Digital Marketing in India, in which you can attain specialization.

‘What are the different fields  and their individual scope in India?’

Here I am discussing the different areas of Digital marketing.

Social media marketing, content writing, search engine marketing (SEM), search engine optimization (SEO), designing, digital advertising, email marketing, mobile marketing, video marketing and analytics (example Google analytics) are its areas.

I am discussing them one by one:

1. SEM (Search engine marketing)

This includes marketing in a way that increases visibility, of supposing a brand, on search engines. This is done through sponsored placements and advertising. if you opt for SEM as your career you should know ‘How to run campaigns?’ Or ‘how to bring traffic to paid search?’ You can use PPC (Pay per Click) strategy or Google Ad words, etc. to bring visibility.

Average starting salary offered for this post in India is 3 Lac Per Annum.

If you find it an interesting job for you, try to work on it. Else see the next field.

Career counselling is very essential and there are various career couselling platforms which can provide you information on various career choices and career counselling platforms are freely available and we just need to explore them.

2. SEO (Search engine optimization)

This is a marketing method which is used to improve the rank of web pages. It also increases the visibility on different search engines like Google, Yahoo, Bing, etc.

You can join it as a career if you love to spend more and more time on the internet. Average starting salary offered in this field is 2.5 Lac Per Annum.

3. E-mail Marketing

You can choose this as your career if you know that your client or your customer admires a company when they regularly get updates.

Updates related to new products or services or any other information of the product or brand they are associated to.

Auto responders, periodic email campaigns, sending newsletters to customers or subscribers also help in keeping the clients engaged and updated. Average starting salary offered in this field is 3 Lac Per Annum.

Hey, do you know about the SMM?

4. SMM (Social Media Marketing)

If you like to spend most of your time on social media, then check this out. You can easily observe the chart below to know how social media is showing growth in India.

Facebook, Twitter, LinkedIn, Instagram, etc. are part of social media. You should have expertise on how to market a brand or a product on social media.

Average starting salary offered to India is 2 Lac Per Annum.

5. Mobile Marketing & Web Analysis:

Mobile marketing involves updates, promotions and information for the subscribers. You have to be a mobile freak. It includes mobile apps, messages, videos, games, etc.                       

Web analytics manages and analysis traffic on a particular post. It is required to enhance the website traffic for a business or market research.

For example a search engine providing an insight into how your website is working like Google analytics, Yahoo analytics, etc.

Keep on reading. There is so much for you to know.

‘What’s the scope of Digital Marketing in India?’

⇒ In India, the internet population and internet contribution both are rising at a high pace. Internet population of India has even crossed the stats of US and became second highest after China at a global level. India’s economy has grown to US$ 100 billion because of internet contribution. You can then guess it out easily that the India is on a verge of getting completely digitized. The number of job opportunities in the digital world is increasing day by day. So it has a great scope ahead. You can elect it as your career.

India’s prime minister, ‘Narendra Modi’ has also started a scheme named ‘Digital India Campaign’ which is also increasing the scope of Digital Marketing in India.

‘How can I make a career in Digital Marketing?’

Remember one thing, ‘If you want to shine like the sun, you have to burn like sun’ - by Dr. Abdul Kalam.

Follow the points below and work hard:

1. Reading

You have to be a voracious reader. Read different blogs, articles and other documents related to Digital marketing. Choose books on Digital Marketing or business statistics, etc. Learn the basics of Digital Marketing before opting it as your career. There are various free online certification courses in India to help you out. Go through several free digital marketing to help you out.

Several e-books are available online. Spend more and more time on the internet for gathering information on Digital Marketing.

Research digital marketing through popular blog sites like ‘Hubspot’, ‘Seomoz’, ‘Edu4sure’, etc.

2. Get involved in events related to Digital Marketing

You should try to grab every opportunity to attend seminars, events, conferences that are some way or the other related to Digital Marketing. This will increase your social circle as you meet like-minded people. This also adds more information about Digital Marketing in your brain.

3. Select a field of specialization

Do you know? Apart from increasing your General Knowledge, what else is required to make a career in it?

You have to find a particular arena of interest from all the above-discussed fields of Digital Marketing. You can either do a short term course or some crash course for getting the expertise in the field you are keenly interested. Specialization means you should have the practical and theoretical knowledge about the field, you are indulging yourself into.

4. Follow a certain route

Marketing digitally requires loads of creativity and innovating ideas. Update yourself regularly about the trending things. Follow a field you are going to opt as a career.

Keeping you updated about one or more fields in Digital Marketing is good. But being focused in one direction is better and probably the best. Enhance your communication skills as well.

5. Indulge your brain in business talks:

Many e-commerce companies like Snapdeal, Flipkart, etc. are making a great business only because of marketing digitally. You should keep an eye on the business news. Learn all business and marketing strategy

‘Can you give some guidelines to become a digital marketer?’

⇒ Take online digital marketing certification courses / Learn via Workshops with a practical live project. I suggest workshops module with live project is Best to understand and clear the doubts. 

⇒ Fresher students should focus on increasing the number of experiences.Expected salary offered in India is 30 k per month which increases to 50 k once you get specialized in one field.

⇒ Watch videos related to Digital Marketing on YouTube.

⇒ Check different blogs on different popular websites.

⇒ Prefer to use a search engine for gaining knowledge rather than asking a friend or other people to answer your curiosity questions.

⇒ Read different books on digital marketing. Be passionate about your  of interest.

⇒ Be enthusiastic, creative and curious to be a digital marketer.

⇒ Make yourself capable to analyze people socially.

⇒ You have to be calm and patient at work to join the marketing world.

Globalization is possible because of Digital Marketing. Studies tell that Internet economy in India will grow to over 4% of GDP by 2020. I hope the questions discussed above will help you know briefly about a career in digital marketing.

Career Counselling Platforms can help a lot. They give enough information about the career so use them as much as possible. You should always look for various careers provided by Career Counselling platform. we encourage students to use it. 

So follow all the guidelines to make your career in this field. Also, specialize in one or more areas of digital marketing to take your career to new heights.

You have to focus on market and execution. Learn the correct strategies used in Digital Marketing and make your way to Success.

Good luck for your career.

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About Author

Ananya Saxena

A fervent writer and reader. Presently pursuing studies in Life Sciences, 3rd year. Also manages the Proctoral duties in Students' Union of Kalindi College, DU. Has managed several events and feels overwhelming to play with words for extracting a good content.

























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